happy box, noun phrase

Colloquial. A nickname given to ‘bag-in-a-box’ wine packaging. Also attributive. See also Chateau Cardboard.
1981 Cape Times 27 Oct. 5First it was the ‘happy box’, the five-litre bag-in-box wine package that swept the wine trade some time ago, now its the instant refill.
1990 A. Jermieson Dealers’ Daughters 102The usual cask..was missing from the top of the piano...‘Where’s your happy box?’ she asked.
1991 Grocott’s Mail 24 May 9You will be assured of a glass of wine, on the house nogal — a really good vintage happy box variety.
A nickname given to ‘bag-in-a-box’ wine packaging. Also attributive.
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19811991